5 Ways You Can Go Wrong With Your Article Resource Box
Jul 1st, 2008 | By Editor | Category: Affiliate Marketing, Article Directory Marketing, Article Marketing, Article Writing, Author Bio BoxBy Hendry Lee
Article resource box is a vital part of every article. The same article could get none to hundreds or thousands of visitors just because of a resource box. You can’t just write a few lines without a strategy and expect it to work. It doesn’t work that way.
Here are 5 ways you can go wrong with your article resource box:
1. Blatant self-promotionAlthough you’re allowed to promote yourself in the resource box doesn’t mean that you should do so. The readers never care about you but how could you help them. Think of ways on how you can move the credibility you’ve built so far to the next level. Give them even more information or value.
2. Award showcase
The resource box is not the place for show all your accomplishments. You may use one or two that is very relevant to boost your credibility, but much of the credibility is earned by demonstrating your expertise within the article body. If you give them valuable information, they will know it.
3. No call to action
People may think they’re smart enough to take action without being told about what to do. The fact is exactly the opposite though. People are confused about what to do next unless you tell them what to do, although they may not admit it.
If you want them to visit your site to get more information or subscribe to your e-newsletter, say it. Give a reason why they should do it, perhaps give them a special report for download when they subscribe.
4. No links
Giving the readers at least a link to click and a strong reason for them to do so is the key to getting traffic from your articles.Don’t waste the virtual real estate. You want to include at least one link to your web site.
5. No keyword targeted anchor text
Don’t include just a link. Use keyword focused anchor text (the text used as a live link) because search engines think the page that is linked using the anchor text must be relevant for that keyword.
You may want to diversify the anchor text links to make it appear as natural links, but still such links are important. The best way is to use anchor text but still keep the full live URL in the resource box so web site owners who decide to copy and paste your articles still have the link of your site in the resource box.
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